David FieldhouseDavid is working for the Mobile Future Group. David moved into mobile following advertising roles in radio and TV in 2006. He began by heading up agency sales at mobile agency Incentivated. He then moved to MediaCom (the UK's largest media agency) to set up their mobile division in 2008.
He worked on mobile strategy and execution for global brands like Shell, VW, RBS, MARS and GSK. Following MediaCom he launched a mobile media agency Lucidity in January 2010 and sold this business to Fetch Media in September 2011.
He is an active member of the mobile industry and has spent time on the IAB Mobile Steering Group and worked with the MMA and the GSMA. David won an NMA award for his work with Natwest while at MediaCom in 2010 and an IAB Grand Prix for his work with Carlsberg while at Lucidity Mobile in 2011. His current company Mobile Future Group has been shortlisted for two performance marketing awards in 2012.
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